Aws Reinvent 2020 How Best Western Built A Modular And Dynamic Contact Center

Best Western, a hotels and resorts brand with 4,500+ locations worldwide, migrated its contact center to Amazon Connect in just one month amidst COVID-19. Learn how it streamlined customer experiences and routing logic by adopting an Amazon Connect contact flow design. This design allows Best Western to navigate various customer experiences across multiple languages, backend integrations, and build environments within the same contact flows, reducing management complexity by 51%. Learn how it automated its prompt recording process by building dynamic messaging logic that supports 14 languages and 35+ countries, and how it reduced its annual telecom expense by $200,000, eliminating associated hardware and moving agents to remote work environments.

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