“Working backwards” is the peculiar, customer-centric mechanism that lies at the heart of every product and service we develop at Amazon. Join this session to learn more about how we use five customer questions and the press release and FAQ (PR-FAQ) format to think deeply about our customers’ needs, clarify customer benefits, and invent on their behalf.
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- AWS re:Invent 2020: Working backwards: Amazon’s approach to innovation ( Download)
- AWS Summit Singapore 2022: Working backwards: Amazon’s approach to innovation ( Download)
- How to Use Amazon's Working Backwards To Think Through New Products ( Download)
- AWS re:Invent 2020: Innovating with Amazon ( Download)
- Review: Working Backwards by Amazon ( Download)
- WORKING BACKWARDS (by Colin Bryar) Top 7 Lessons | Book Summary ( Download)
- AWS re:Invent 2020: Amazon’s culture of innovation ( Download)
- Working Backwards ( Download)
- AWS re:Invent 2020: Two-pizza teams: Organizing for innovation ( Download)
- Working Backwards with our Customer, castLabs at an AWS Workshop in Berlin, Germany ( Download)
- Unpacking Amazon’s unique ways of working | Bill Carr (author of Working Backwards) ( Download)
- Working Backwards Innovation - The Amazon Story | Neerav Vyas ( Download)
- AWS re:Invent 2020: Solving societal challenges with digital innovation on AWS ( Download)
- AWS re:Invent 2020: How do you innovate to drive business outcomes ( Download)
- AWS re:Invent 2020: Amazon.com’s use of AI/ML to enhance the customer experience ( Download)
