Hear Fatemeh Khatibloo, Principal Analyst at Forrester, talk about the intersection of privacy and marketing and the need for collaboration as privacy regulations prompt shifts in marketing and advertising technology’s reach.
In this clip, Fatemeh emphasizes that privacy attitudes and behaviors aren’t binary; rather, it’s necessary to understand privacy attitudes as a set of “privacy personas.”
Watch the full session from the SPOKES Summer 2021 Privacy and Technology conference at wirewheel.io/resources/spokes-2021-privacy-marketing/
- SPOKES: Privacy & Marketing: Privacy Personas & Segments ( Download)
- SPOKES: Privacy & Marketing: How Marketers Can Build Trust With Consumers ( Download)
- Apple Users' Privacy & Security Under Threat! ( Download)
- Personas and Scenarios for Government.mp4 ( Download)
- Protect Privacy and Drive Performance with Google Marketing Platform ( Download)
- Do You Know Who Your Supporters Are Building Data-Driven Audience Personas ( Download)
- Aspirants practicing eatingetiquette # SSB #SSBPreparation #NDA #CDS #Defence #DefenceAcademy ( Download)
- Housing Hive: Managing Customer Communications ( Download)
- The Future of Digital - The Segment of One | D&AD Masterclass ( Download)
- 34C3 - Uncovering British spies’ web of sockpuppet social media personas ( Download)
- How AI Can Enable Personalisation Through Emotional Understanding ( Download)
- Amazing Invention- This Drone Will Change Everything ( Download)
- Ratan Tata's Stepmother JUST Breaks Silence and Shocks Everyone! ( Download)
- Husband Found Out About His Wife's Infidelity, Filmed Them In The Act, And Made It Public. ( Download)
- CCPA 2.0: Analyzing the California Privacy Rights Act ( Download)
