AI’s ability to identify patterns invisible to humans in large, unstructured data gives it immense power to enhance personalization and is set to revolutionize the shopping experience for both brands and consumers.

This session will include a conversation with Attentive’s VP of Client Strategy and their customers, Victoria Beckham Beauty and Fresh Clean Threads, on the intersection of marketing, personalization, and AI. Attendees will gain a clear understanding of the value AI can unlock for marketers overall, as well as in specific channels like SMS and email. Plus, gain insights into how Attentive customers are using AI for hyper-personalization today and the results they are seeing.

Elizabeth Ray
VP Client Strategy, Attentive

Brendan Roeschel
VP Retention and CX, Fresh Clean Threads

Chris Maliwat
Chief Digital Officer, Victoria Beckham Beauty

CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: commercenext.com

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